The Game & Lifestyle Epiphany

Originally Posted by -TW

All I'm saying is, if they DID want to expand, they could -- and the best way to do that (is / may be) to go the 'soliciting' route.

-- TW

Just for the sake of conversation...

Your statement here could also be wrong.

I experienced this myself. Tiny niche business, less than 2,500 people active in it in the USA at any one time, highly skilled people, highly dangerous, extremely technical work. So my partner and I decided we'd had enough of 'their' way of doing things and started up our own operation.

We spent months visiting and talking to every potential customer in the area. We banged on doors, made phone calls, sent letters, offered cut rates, and let ourselves be seen and known.

Our service was one that nobody wanted, because it is so expensive, but when they needed it they desperately needed it.

All that, and we got zero work. Nothing.

And then, when the desperate need reached it's peak, a competitor stumbled and got behind in his work.

That's when we learned that we'd been soliciting the wrong people. The whole business was controlled by ONE person...who had a contract with all the people we'd been talking to.

HE didn't care if we lived or died, until HE needed us.

At that point, our quality of work proved itself and from then on we had more than we could handle safely.

Maybe your statement would be better as "and the best way to do that (is / may be) to go the properly targeted 'soliciting' route."