What people want????????

[Dien Rice]

Originally Posted by Unregistered

I keep hearing that you should learn what people want .....then give it to them .It seems to make sense.My question is this.How or where can you possible learn what people are looking for ?It's probably simple but I can't seem to figure it out on my own.Thanks for any help with this.
JCN

Hi JCN,

What I would do first is narrow it down to a specific group of people. For example, instead of asking "what do people want?" (which is extremely broad), I'd ask something more along the lines of...

• what do accountants want?
• what do college students want?
• what do first-time mothers want?
• what do recent retirees in Pennsylvania want?

See what I mean?

That is, I'd first narrow it down to a "sub-group" of people. Then, find out what they want...

How do you find out what they want?

One way is to be a member of that sub-group. For example, if you are a college student, then you can ask yourself - what, as a college student, do I want that isn't available already? Or, what problems do I have that are not being adequately addressed? Then, you can ask fellow college students to see if they feel the same way...

Another way is to do a survey of members of the sub-group you've chosen. Or, alternatively, do an "informal" survey, by getting to know many members of the sub-group, and just chat to them about what it is they're unsatisfied with, or problems they have which they don't have a solution for... You may uncover something that could lead to a successful business!

Hope that helps!

Dien