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Old March 2, 2008, 12:34 AM
SteveSki's Avatar
SteveSki SteveSki is offline
Join Date: Aug 2006
Location: Great Barrier Reef of Australia
Posts: 304
Default Re: Millard - This is our most profitable adventure of all!

Hi Millard, Havenít heard from you in months. What have you been up to lately?

To answer your question, I began experimenting with putting videos on uTube about a year ago and just one of the videos has gotten over 15,000 views and has helped us to build a list of over 1,000 subscribers to our autoresponder. Whenever I make a sale I will always ask our customer how they found out about my wife and I. Thatís how I discovered that 2 recent sales originated from people who first watched my 30 second video commercial which then pointed them to my website where they opted into my autoresponder before they found my uTube video.

Millard I really appreciate the testimonial you gave on our ďHow to do pet and antique glamour style photography business information productsĒ but you havenít seen our newest niche photo product yet.

It amazes everyone of our customers and has created wave after wave of new portrait clients for us!

We're forced to hire several more photoshop editors to help us to keep up with all of the production work. We can shoot over a thousand photos a day but each 30 minute session takes about 1 to 3 hours to edit. I must give a special thanks to Ankesh for helping us to interview and hire a non English speaking 27 year old Indian who only speaks Hindi.

We have made him the richest kid in his village and he has now hired others to help him complete our job orders on time and has even enrolled back into school just to learn how to speak English even through a local friend of ours whom speaks Hindi has volunteered to do translations for us.

Our new niche has completely taken over our other niches. With the Antique style portraits we could only shoot about 6 sessions a day because each session takes 60 to 90 minutes to shoot plus all the additional time it takes to get everyone into their vintage costumes and groomed for the sessions.

With our new niche we often shoot over 20 sessions a day and our sales average is still over $500 per session! We know of other photographers who have targeted the same niche as we do but the most successful are lucky to get a half dozen sessions done a day.

We took our portrait marketing system, tweaked it to appeal to our new target market and have designed a killer follow up program that gets each of our satisfied customers to refer everyone they know to us! This has been so effective that after our first weekend shoot in any town we no longer have to do any advertising whatsoever. All of our business comes from our initial customers showing their portraits to others and referring them to us. This allows us to fly under the radar of our competitors awareness and out market them without them even knowing that we exist.

Iím tempted to offer our new system for sale but I havenít figured out how to describe it in enough detail to others for them to invest $30,000 (the minimum amount my wife and I agreed to offer it for) without giving too much of the info away. Even through we will put our buyers through a 3 week OTJ training program and offer them a 100% performance guarantee our new system is so simple and powerful that just about anyone with a camera and professional studio lights can duplicate our success once they spend a couple of hours studying our operations manual.

Because of this dilemma my wife and I must decide if maybe we should keep this one all to ourselves or hire employees whom we first get to sign non disclosure / non compete contracts before we give out any details or training.


Steve & Susha

Last edited by SteveSki : March 2, 2008 at 12:48 AM. Reason: To correct some of my spelling and grammer mistakes
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