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Old March 7, 2008, 02:40 PM
MichaelRoss
 
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Default Yes, No, Maybe... a Tough Sell in my book.

Don,

Thanks for the idea.

Personally, I don't think it'd fly. Not down here in the land everyone forgets.

Down here dealers work like this...

1. They have a second yard where they sell their trade-ins. The yard might have their name associated with it, or it might not.

2. They have a small Group of Wholesalers who they deal with. You got a trade? They call the wholesaler right there and then to get the price the wholesaler will buy it for before giving you the drive-away price of the deal.

3. They have wholesalers who travel and visit to See what the dealer might want to offload.

4. They have select auctions reserved for Them. Which They buy/sell through. Sometimes the auction will act like wholesaler and buy the car from them. Other times they just list it there for the auction to sell. The other dealers go to those auctions.

5. They have a small group of other dealers they deal with and keep in touch with. They know if another dealer is after something or has something they need to offload.

None of them have time to search websites looking for cars when they have all the cars they want at their fingertips already. Which they can access via their cell phone and bluetooth headset while walking around the yard and talking with tire kickers. And they are so tight with money they won't give you a full tank of gas they ain't paying for something that Claims to do what they know they can already get done in minutes with their cell/bluetooth combo.

Of course, the USA might be different. But if it aint, then the above are the obstacles/objections you need to overcome to Make The Sale. I know a few dealers and have done a fair bit of business with them. And if it ai't selling - to the public or fleet selling - they don't care for it as they just see it as a Money Drain on a Promise, while they have verifiable systems already in place which work within minutes.

If You can offer them this Service for Free and make your money in other ways - either from the site, as a small added commission onto each car ($100 or so), via a transport service or transport service broker (though they do have their own transport services they deal with), or in some other capacity - then they might go for it. But YOU would need to visit the dealers and take the photos of their unwanted stock. But be warned...

A phone call to a wholesaler or dealer-auction is all it takes for them to offload a car in seconds. A phone call to a wholesaler or dealer-auction is all it takes to find a car in seconds. This is what you and your digital camera are competing with. Just so you know.

Michael Ross
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