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Old May 8, 2003, 02:26 PM
Erik Lukas
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Default John Carlton - sheer lunacy

Hey friends,

I have this little thing cut out and sitting on my desk. I found it in a free sample of a John Carlton newsletter (which I would really like to subscribe to someday soon).

Here it is:

"It is sheer lunacy to write bland copy in order to avoid offending some imagined part of your audience. It is brilliant marketing to risk pissing off a few people to get your message across to those who want what you sell. Stop worrying about pleasing people who are not in your target audience. And start obsessing about pleasing the people you're asking to send you money."

I will describe my recent experience with it sometime in the next week or two.


Erik Lukas

P.S. Anyone else want to share their experiences with something like this?

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