John Carlton - sheer lunacy

Dear Erik,

As a marketing test, just this morning, I gave a FREE one-hour seminar to 40 San Diego real estate agents on Timing the Real Estate Market.

It was sponsored by my title insurance company.

After the seminar, both title reps came up to me and said: "I don't think the agents liked what you were saying. You said the San Diego real estate market was in a "high risk" mode ... and that real estate prices are more likely to go down than go up. From the standpoint of maintaining a high confidence in advising people to buy, this is NOT what they wanted to hear."

My response?

Real estate cycles and trends are what they are. My message will always remain pure and unpolluted, regardless of my audience. I tell them what they need to know, not what they want to believe.

Reluctantly, the title reps nodded in agreement.

My guiding light is always, always be true to what you do!

Interestingly, when I give this same seminar to a paying audience who want to hear the truth, they embrace the message (even if they don't like what the message is from their own personal standpoint).

One way or another, all of us in business will find our target market. Keep the message clear, simple, and true ... and they will trust you and do business with you.

I am quickly learning that real estate agents are not interested in my market timing message ... and it doesn't bother me one bit. Interesting test, but no fit.

Best wishes, Erik the Future Multi-Millionaire

Robert Campbell




How to predict upcoming changes in your real estate market