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![]() Michael:
Gary Halbert uses the F word in his sales letter - on the main page of his site. http://www.thegaryhalbertletter.com Gary may offend a few people - but will get in millions of dollars worth of orders too. Sincerely, Ankesh Kothari > Erik: > I agree - BUT - there is still a line that > should not be crossed. I call it the crude > line. Crude remarks and hard swear words > (The F word, the C word, for example) should > generally be avoided at all costs in > letters. Also, so should using borderline > words just for the heck of it. (Then again, > I don't want anything to do with markets > where those words are welcomed in sales > messages.) > Anyway. Here's what we have in the > Frequently Asked Questions page of The Great > Ideas Letter... > "If you are not willing to > "risk" the measly cost of a one > month subscription, then you are most likely > not willing to "risk" larger sums > of money on any business venture at all. And > so you just might be better off not > subscribing to The Great Ideas Letter." > For some reason this "attitude" > upsets people - mainly the freebie seekers. > So we have no real loss. > Michael Ross |
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