SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > Original SOWPub Forum Archive
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

Poll: SMVjcUTDHhhXcyiFmL
Poll Options

Thread Tools Search this Thread Display Modes
Prev Previous Post   Next Post Next
Old May 11, 2003, 04:39 AM
Posts: n/a
Default Re: Here's a "close to home" example...


Gary Halbert uses the F word in his sales letter - on the main page of his site.

Gary may offend a few people - but will get in millions of dollars worth of orders too.

Ankesh Kothari

> Erik:

> I agree - BUT - there is still a line that
> should not be crossed. I call it the crude
> line. Crude remarks and hard swear words
> (The F word, the C word, for example) should
> generally be avoided at all costs in
> letters. Also, so should using borderline
> words just for the heck of it. (Then again,
> I don't want anything to do with markets
> where those words are welcomed in sales
> messages.)

> Anyway. Here's what we have in the
> Frequently Asked Questions page of The Great
> Ideas Letter...

> "If you are not willing to
> "risk" the measly cost of a one
> month subscription, then you are most likely
> not willing to "risk" larger sums
> of money on any business venture at all. And
> so you just might be better off not
> subscribing to The Great Ideas Letter."

> For some reason this "attitude"
> upsets people - mainly the freebie seekers.
> So we have no real loss.

> Michael Ross

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are Off
[IMG] code is On
HTML code is On
Forum Jump

Other recent posts on the forum...

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

All times are GMT -4. The time now is 05:18 PM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2023, Jelsoft Enterprises Ltd.