Can anyone suggest a name for this product line?

Online Business Profits

Hi Michael

Not sure if you have determined the "spirit" i.e. what is it that breathes life into the product... it sounds like its based on wholesome, natural, organic, pure, skincare.

a babbling brook, stream or spring comes to mind as they are cleansing and pure.

so what about something along those lines
SpringPure
SpringNature
SkinOxygen
FaceSpring
SkinGen
SkinO2
Flo2

Hope these help or spark some ideas

all the best
Ross

> The line consists of body lotions, creams,
> facial scrubs, shampoos and conditioners.

> The products are anywhere from 97 to 99%
> natural. The contain no petroleum additives
> like mineral oil and petrolatum. They
> contain no harsh detergents like lauryl
> sulfates. They do not contain propylene
> glycol (a main ingredient of anti-freeze).
> Nor do they contain Urea (animal urine) or
> formaldehyde. They contain no lanoline,
> which is highly allergenic.

> This product line is comparable in price to
> what "Bath & Body" sells their
> products for, which of course do contain
> many of the ingredients listed above.

> Anyhow I'm working with a client and haven't
> found that "winner" of a name for
> the product line yet. I think words like
> "natural" are overused and I'm
> looking for something unique and striking.

> Any thoughts?

> Thank you,

> Mike Winicki




Business Name Generator

Like you said, pure and natural is overused and even ones like basic and essentials might be taken. Better check trademarks.
To stand out, what about a somewhat unusual first name - probably feminine, like "Raphaela" or something like that. Or a made-up name like "selanna" or an unusual place name like "Laurelbrook" or... well, you get the idea.

The line consists of body lotions, creams,
> facial scrubs, shampoos and conditioners.

> The products are anywhere from 97 to 99%
> natural. The contain no petroleum additives
> like mineral oil and petrolatum. They
> contain no harsh detergents like lauryl
> sulfates. They do not contain propylene
> glycol (a main ingredient of anti-freeze).
> Nor do they contain Urea (animal urine) or
> formaldehyde. They contain no lanoline,
> which is highly allergenic.

> This product line is comparable in price to
> what "Bath & Body" sells their
> products for, which of course do contain
> many of the ingredients listed above.

> Anyhow I'm working with a client and haven't
> found that "winner" of a name for
> the product line yet. I think words like
> "natural" are overused and I'm
> looking for something unique and striking.

> Any thoughts?

> Thank you,

> Mike Winicki

Kay,

That is very good advice. The line of products this company is working on is pretty extensive. Well over 25 individual products and over 150 once you figure in fragrances.

I think what I will suggest to them is to use several names, rather than just one name for the whole line. Then they can test and see what names sell the best... in other words a test. I like "Laurelbrook".

Take care,

Mike Winicki

> Like you said, pure and natural is overused
> and even ones like basic and essentials
> might be taken. Better check trademarks.
> To stand out, what about a somewhat unusual
> first name - probably feminine, like
> "Raphaela" or something like that.
> Or a made-up name like "selanna"
> or an unusual place name like
> "Laurelbrook" or... well, you get
> the idea.

dno
> The line consists of body lotions, creams,
> facial scrubs, shampoos and conditioners.

> The products are anywhere from 97 to 99%
> natural. The contain no petroleum additives
> like mineral oil and petrolatum. They
> contain no harsh detergents like lauryl
> sulfates. They do not contain propylene
> glycol (a main ingredient of anti-freeze).
> Nor do they contain Urea (animal urine) or
> formaldehyde. They contain no lanoline,
> which is highly allergenic.

> This product line is comparable in price to
> what "Bath & Body" sells their
> products for, which of course do contain
> many of the ingredients listed above.

> Anyhow I'm working with a client and haven't
> found that "winner" of a name for
> the product line yet. I think words like
> "natural" are overused and I'm
> looking for something unique and striking.

> Any thoughts?

> Thank you,

> Mike Winicki

Even with "christening" each individual product you could still have one unifying name for the line as a whole, one which would relate all the products to itself and also each other.

When I read the suggestion about giving a *name* to each item (a terrific idea; wish I'd thought of it!), the first thing that came to my mind (as a unifying concept) was the Latin word for a feminine name: NOMINA.

To me the connotations of that word include the elements you were looking for (pure, natural, fundamental, unaltered, etc.). Plus, because the word sounds European, IMHO I think it adds the additional impression of worth, class & chic.

Further, since NOMINA itself serves as a root word in many languages (nom is part of the word for name in many if not most European languages) this would (again, IMHO) imply other desirable attributes: dependable, everlasting, traditional, a gift/secret handed down from the ancients or perhaps even the gods, etc.

When it comes to marketing, a model who "looks" like the name of the product could be used to promote it..."I am Laurelbrook, the smooth cool lotion of springtime renewal..." The models/names could represent varied ethnicities to broaden the appeal of the line. And if/when the manufacturer decided to expand to men's products, the name for the line waits in the wings to be used: NOMINUS, the Latin for a masculine name.

I hope you can find some use in these suggestions. The overall naming idea sparked my imagination this morning and sprouted all these follow-ups. If you'd like to hear more of 'em, I'd be glad to share.

Eve §:)

> Even with "christening" each
> individual product you could still have one
> unifying name for the line as a whole, one
> which would relate all the products to
> itself and also each other.

> When I read the suggestion about giving a
> *name* to each item (a terrific idea; wish
> I'd thought of it!), the first thing that
> came to my mind (as a unifying concept) was
> the Latin word for a feminine name: NOMINA.

> To me the connotations of that word include
> the elements you were looking for (pure,
> natural, fundamental, unaltered, etc.).
> Plus, because the word sounds European, IMHO
> I think it adds the additional impression of
> worth, class & chic.

> Further, since NOMINA itself serves as a
> root word in many languages (nom is part of
> the word for name in many if not most
> European languages) this would (again, IMHO)
> imply other desirable attributes:
> dependable, everlasting, traditional, a
> gift/secret handed down from the ancients or
> perhaps even the gods, etc.

> When it comes to marketing, a model who
> "looks" like the name of the
> product could be used to promote
> it..."I am Laurelbrook, the smooth cool
> lotion of springtime renewal..." The
> models/names could represent varied
> ethnicities to broaden the appeal of the
> line. And if/when the manufacturer decided
> to expand to men's products, the name for
> the line waits in the wings to be used:
> NOMINUS, the Latin for a masculine name.

> I hope you can find some use in these
> suggestions. The overall naming idea sparked
> my imagination this morning and sprouted all
> these follow-ups. If you'd like to hear more
> of 'em, I'd be glad to share.

> Eve §:)

Eve,

Some outstanding thoughts there...

I find the whole skincare/haircare category to be very interesting not too mention very competitive.

Honestly I'm not sure how well these "mostly-natural" products are going to sell. I think the most important competitor probably is "Bath & Body". The goal is to offer products that are of superior ingredients to B&B but at B&B prices (for the most part). There are a lot of companies out there selling "mostly-natural" products but for the most part that end of the industry is pretty fragmented and my guess is that if someone can get out there and establish themselves as the number #1 they could get a good chunk of the market.

I like your thoughts if you have any more you would like to share (either good or bad) please keep them coming.

Thank you,

Mike Winicki

> I think words like
> "natural" are overused and I'm
> looking for something unique and striking.

> Any thoughts?

> Thank you,

> Mike Winicki

Mike,

I have been involved with natural preventative health and the organic food industry for 20+ years.
IMHO: The reason "natural" is used so much is that it works. I know it seems overdone, but if it didn't sell product, they wouldn't keep using it.

I have seen people in the organic business, try and come up with a "new & catchy" sales term, but the consumers didn't know what they meant, so it was a big, expensive flop. Natural is something most people know or think they know, so it is a safe bet. "Bio-Pure" or some such would go right over their heads, unless you have millions to spend on education and brand recognition.

Remember what all the marketers tell us: You need to sell them what they want, NOT what we think or know they need. The consumer's "wants" control the success of a product.

How many of us could name a really great thing that people should have bought, because they needed it, but it flopped because they didn't want it, or know they needed it.

Personally, that's one aspect of marketing that I don't care for. I think you should be able to put out a really great product that they need, and of course, they should want it right? It doesn't seem to work that way.

I would like other people's opinions on that.

Natural does work, even if it's "overdone". I would put the new, exciting terms in the sub-heading or byline.

That 2 cents being said: "Purely Natural", "Naturally Pure", "Simply Pure", Purely Simple", "Naturally Pure & Simple"

It's hard to get away from natural because consumers relate to it so well. Not to use it would be like trying a search with the main keyword missing: some results, but not the majority that you're looking for.

After 20 years of trying to educate people about health, chemicals, additives, pesticides, household cleaners, and all the other garbage that industry has cooked up for our "good", I can tell you that it's an uphill battle. Even with the huge trend in that direction, there is still a tremendous need for more education.

Good reason to KISS it: keep it simple, so the most people understand it. Use a term that everyone knows and is comfortable with.

Sounds like a wonderful product, where can we get some? :-)
I wish you the best with it.

Sincerely, Dave Horn

PS: FYI - Do you know why they genetically modify soybeans? So they can spray the whole field with Roundup weed killer, and it kills everything but the soybean plants!! Just think; if you don't buy organic soy products, then you are eating soybeans that may have soaked up herbicide several times, but the plant's DNA is changed so that it doesn't kill them. Roundup is a systemic killer, it is taken into the plants cells and translocated to every part of the plant. That's why it can go down and kill the roots of stubborn, difficult weeds. Do yo think it doesn't go into the beans as well?

And in spite of the fact that the majority surveyed would like mandatory labeling, they still don't have to.

How about mouse DNA in your tomatoes for longer shelf life? Etc, etc, etc...

None for me, thanks.
If you're not eating organic, what are you eating? Do you know?

I will soon be going online with this kind of info. I will have a newsletter if anyone is interested in organic farming, gardening, or natural health.


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