Any Advise for a Management Consulting Company that has hit the brick wall?

What is the "Pedestal" account?

Go get the BIGGEST....MOST PRESTIGIOUS ACCOUNT you can....even if you have to practically give away your services.

THEN....you can point to this client as "yours" and use this account as your "Pedestal" account.

No one needs to know that you practically gave away your services to get this client. And the client will not tell anyone that they got your services for cheapo. Why? Because it make THEM look "cheap". Which they don't want to do.

Other clients will see this "Pedestal" account and think, "Hey! If this guy can handle that account...they can handle my account!"

It's the "Domino Effect".

I just finished a project that has to do with placing restaurant menus in a book of menus and placing the book at the front desk of Hotels & Motels.

I went to the most prestigios restaurant in the town and showed them my sample Menu Book and told the owner I would put him in for FREEBIES.

He accepted.

I then made up a sample menu page for this most prestigious restaurant and then proceeded to contact the other restaurants in town and guess what?....9 out of 10 restaurant owners I showed my sample Menu Book to....BOUGHT!!!!

WHY?

Because they felt that if the "big boy in town thought this program was a good idea...it MUST BE OK!"

Don Alm

> A friend of mine is the owner and founder of
> a 16 year old management consulting company.
> He does fairly well but most of his business
> comes from picking up the crumbs left by
> large consulting firms. Says he does a lot
> of clean up work where the bigs boys come
> in, crap all over everything and fly off
> with their $100,000 fee.

> He bills about 1/2 million a year and nets 6
> figures but he knows he can do better. He is
> pretty much a one man shop and has tried
> hiring salemen in the past but it never
> worked out for one reason or another.

> Anybody know anyone who specializes in
> helping consultants break through the brick
> wall?

> James




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