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Old May 27, 2003, 08:15 AM
Michael S. Winicki
Posts: n/a
Default DM can work but you should also consider...

space ads in publications going to people that represent your target market. Look at it this way:

Direct Mail cost of $500 to $1000 per 1,000 mailed.

Space ad cost of $5 to $25 per 1,000 magazines/newspapers/newsletters distributed.

Granted Direct Mail can contain far more information than most space ads but the space ads work great to "flush" out those prospects and cause them to raise their hands. You can then follow up with a Direct Mail piece.

I applaud your efforts to drive traffic to your site via off-line methods. I think there are a lot of on-liners that could benefit from off-line marketing.

Take care,

Mike Winicki

> Hello All,

> This is my first post to this forum. I
> occasionally drop by for inspiration and
> today would like to ask a question...
> actually 2.

> I've recently started promoting a product of
> mine and have experienced some success with
> joint ventures. What I've found is that they
> create a burst of traffic and sales, and
> just as quickly wind up.

> What I'd like to know are ways that any of
> you successful online marketers continue the
> inflow of targetted vistors afterwards.
> Finding people with good lists of prospects
> that fit my product is getting increasingly
> difficult. Search engine optimization
> appears to be a very tough way of fighting
> for traffic, and buying keywords is
> something I'm looking into.

> The other consideration I have right now, is
> to take the success of the project and turn
> it into a direct mail project, where I can
> buy lists of targetted prospects. I haven't
> ever done direct mail, but it poses a
> simpler access to the market.

> Does anyone have any suggestions on how I
> can push for further growth online / and or
> share their experience of the probablility
> of successfully taking an online information
> product offline.

> Finally does anyone have any familiarity
> with Ken McCarthy and his "System"
> seminar or information? This stuff seems
> really expensive, but I'm curious if it
> could work for me.

> Thanks for your time,
> Ray

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