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![]() > "Diamonds in your back yard!"
> Here's what I did to discover a couple > recent "money-making" GEMS; > Last summer (2002)I decided to see what > ideas I could come up with for the > "Tourist" market so I went over to > the lobby of our 100 room Holiday Inn > Express and SAT....FOR 3 HOURS!....drinking > coffee...reading newspapers > AND...observing....seeing and listening to > what was going on. > I saw tourists come in...walk to the front > desk to check in. When they were finished > and were handed their keys some of them > asked if there was a MAP of the > area....others asked where the GIFT SHOPS > were and real estate guides and attractions > and the most common question was, "Are > there any RESTAURANT GUIDES or > DIRECTORIES?" > So...as I was sitting there I started > writing on my yellow pad, "MAP!....GIFT > SHOPS... > REALTORS...ATTRACTIONS....RESTAURANTS!" > Each tourist entered thru the front lobby > doorway and passed a BLANK WALL to enter the > main door. I thought, "Great place for > a BOARD...with a MAP on it and some Ads > around the sides!" > So...I went home and did some measuring and > designing and came up with a BOARD where I > could fit a MAP and 18 ads around the edges. > Here's what it looks like; > http://www.pjbux.com/lobbyboards I made up > a sample Board and showed it to the Holiday > Inn Manager and he gave me the OK to install > it. > I then went to 9 other motels and got the > manager's OK and proceeded to sell 18 > businesses on having a full color ad on my > "Lobby Boards" for $800 a year. > One of the other "promotion ideas" > I got that day I sat in the lobby was...what > about making up a Book of MENUS and having > this Book available for tourists to get a > PREVIEW of what kind of food is served and > the prices. I also thought it would be a > GREAT IDEA to include PHOTOS of the > INTERIORS of restaurants to help tourists > SEE what the INSIDE of restaurants look > like. > Thus....my "RESTAURANT GUIDE" was > created! > Here's what it looks like; > http://www.pjbux.com/menuguides I made up > a Sample Menu book and proceeded to get 18 > restaurants in my little town of 20,000 to > pay $800 to be included. > The Motels LOVED IT...the Restaurants LOVED > IT...and I LOVED IT! > Just yesterday I finished my 2nd town > (Eugene, Oregon)with 32 Restaurants paying > $800 ea for a year exposure in 10 Hotels. > I'm now planning to go South to Medford and > Ashland next. > And....BOTH of these programs came from me > sitting around a hotel lobby and IMAGINING > what IF! > So...KEEP AN EVER WATCHFUL EYE...you never > know WHEN you will find a > "money-making" idea. > Don Alm > Some of my Home-Based businesses > http://www.pjbux.com P.S. I just had > breakfast with a group of business people, > including 3 realtors who gave me another > "Diamond" of a money-making Idea. > One realtor started talking > about"GIFTS" for his home-buying > clients. > He was wondering if anyone had any > suggestions for GIFTS other than the > "standard" gifts being a bottle of > wine or house plant. He was wondering if > anyone had a Gift Idea which could help him > get REFERRALS. > I perused my "promtion-minded" > brain archives and IT HIT!..... > What about a WALL CLOCK....not just any > "Wall Clock"... a "Wall > Clock" with a PHOTO OF THE HOUSE on the > face...and...to help the realtor get > REFERRALS...his NAME on the face also? > WOW! When he heard this he practically > "went ape". He thought it was a > GREAT IDEA!....Give them something with a > REASON for placing it on their kitchen wall; > A "PHOTO Wall Clock" has TWO > REASONS for placing it on the Kitchen wall > of the new home; > 1) It's a WALL clock designed to be hung on > a wall > and > 2) The PHOTO of the house > Now...when friends, relatives and neighbors > come into the kitchen....they will NOTICE > THE WALL CLOCK...and, they will also see the > realtor's NAME....for a possible REFERRAL! > So....his reaction caused me to do a Google > Search and WHALA...I found exactly what I > was looking for...a "nice-looking" > wall clock with a place for a PHOTO and > NAME...in fact the company will put these on > for me for $15 per clock. I think I can sell > them to realtors for $75 per clock > so...another "back yard" > money-maker is born. > Yup! "Diamonds" are all around. Don, is it $800.per biz for one hotel? Or do you sell 18 biz ads per hotel? Sounds like a lot of income from these boards then. |
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