Magazines@Doorsteps

dno
> My name is Anurag Chopra and I am from
> Chandigarh, India

> Here is some info which may be of help to
> somebody you know to start a small business
> (with good potential and can be established
> in a short time)

> Well, I started this unique business idea
> (DoorSteps- Add-on to my existing software
> one http://www.iicpl.net ) in June 2002
> and getting good returns.Here is a brief
> insight to what i do:

> MAGAZINES AT DOORSTEPS

> Would it be value for your money if 15
> magazines of your choice were delivered
> every month at your DOORSTEPS for Rs 199
> only? (approx $4 a month)

> The Doorsteps idea came forth to offer
> reading material at a nominal price.

> From list of 65 magazines the readers have
> the option of selecting the family
> favorites. In the deal the father gets the
> news and business magazines, and mommy gets
> her home stuff and the young children their
> career and life style numbers. Basically I
> am a voracious reader and would often be at
> odds with my wallet. Spending a grand per
> month on magazines didn’t make sense. That’s
> what set me thinking and we(with my partner)
> rolled out with a software programme that
> takes care of the logistical monstrosity of
> managing the circulation of 65
> magazines(only Indian publications) over let
> us say a few hundred subscribers.

> Doorsteps launched in Panchkula,India
> primarily because I lived there and of
> course one needed to test waters. After the
> success in Panchkula, Doorsteps was launched
> in Chandigarh and soon we will be starting
> in Mohali. Our smart delivery boys turn up
> at the subscriber’s house every alternate
> day to pick up the old issue and deliver a
> new one. And as of today we have over 600
> active subscribers and making over $ 1000
> per month from this business alone.

> We are called Doorsteps, The Home Solutions
> People because there are tremendous
> possibilities with a service like this. But
> we shall discuss those when we come with
> more add on ideas for similar services.

> For now Doorsteps is all about delivering
> magazines at doorsteps in Chandigarh for a
> small consideration of Rs 199 per month
> only.

> Regards

> Anurag