Thought I'd heard 'em all:-)

I still enjoy sparking controversy and a good thread like this.

Thaks for your comments John

I'd like to make a major observation

You stated:
> But that's how they got into business! They
> launched themselves away from the security
> of the corporate world, with no guarantee of
> success.

Of course that is true

But one could just as effectively argue the enterprises that manage and reduce their risk are more likely to succeed.

As I say to advertisers who approach me...
"If you are so sure this will earn me as much revenue why dont we profit sahe...you'll get more bu I wont have to pay up front"...very few even *consider* it.... yet most would recognise this logicallt as a true win/win proposition

You also state:

> I believe the old rules still largely apply;
> it was the go-go 1990s that were the
> abberation. In order to sell something, you
> have to connect with each individual buyer
> and offer him or her real value in his or
> her eyes. What has become harder, is the
> task of cutting through the noise.

Too true about the noise and aout a connection. But there are new rules through cutting through the white noise and selling to lambasted prospects thereafter

As Albert Einstein said, "A problem cannot be solved by those who created it"

And the 'white noise', the skepticsm, the massive increases in sales approaches from all angles is ineviatbly creating a massive tisal wave of sales resitance that has not *existed before*

New territory requires a new map and new metods for getting over it

The old rules only apply for those that know no other way of dealing with the New Reality. Being as thats the vast majority it takes a while for the landslide to occur

I'm enjoying this

Regards
Andy


New Reality Selling