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Old March 17, 2008, 11:34 AM
GordonJ's Avatar
GordonJ GordonJ is offline
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Default NEW and/or Dud, both you want to avoid.

Quote:
Originally Posted by Sandi Bowman View Post
I am having trouble pinpointing the target market for it.

The conclusion seems to be that it's either a brand-new and untried

I then teach them to become an instinctive, naturally creative, cook who can invent their own, original, recipes.

Sandi Bowman

Sandi,

You are looking for disappointment with NEW and UNTRIED...however, I don't think it is either. Here is a link to a discussion on a popular cooking site about "instinctive" cooking:

http://www.jamieoliver.com/forum/viewtopic.php?id=28351

Might be a good place to start posting your wisdom on the subject.

http://cookingclub.com/Main/default.aspx Might also be a place to snoop around.

And here is "Chef Kathy's" take on creative cuisine and: " She'll show you how to use your imagination and "cook outside the box" so that once you've tried it Cathy's way, you can add your own spin and make it your own! "

http://www.amazon.com/Creative-Cuisi...761505&sr=1-12

Cooking Club of America has a list with over half a million names on it, and it probably gets segmented.

33,000 names on a mailing list for "Creative Kitchen"..."Amateur chefs - subscribers of Creative Cuisine, a culinary magazine of original receipes."


James Haller, has a couple of "cooking without recipes" books:

http://www.amazon.com/Strawberry-Coo...63558&sr= 8-1

You might get some ideas from here:

http://www.cookingbynumbers.com/

The Home Chef mailing list is over 655,000 names gotten from Direct Response advertisng.

A simple test: Contact Willie Crawford, he has a list of "cooks" that number into the thousands...maybe he'd be interested in a joint venture.

Sandi, from what I can tell there is a HUGE market for this material, but it comes down to correctly "niche...ING" it, in my opinion.

And when all is said and done, a product like this has to marketed...easiest way is through a JV with an existing list owner (like Willie Crawford).

Will it be a book? Videos? A web site? Membership site? The delivery will help you to determine what kind of lists to look for.

You are right in trying to find a market for your product, and there is a market, you just have to find your place in it. Good luck.

Gordon

PS. I mention Jamie Oliver, he has all the marketing avenues covered...here's a link to his video on his "other" talent, with over 42,000 hits http://www.youtube.com/jamieoliver

Last edited by GordonJ : March 17, 2008 at 11:44 AM.
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