SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Ordinary housewife makes $500,000+ a year in her spare time, using a simple idea, and her driveway!"

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #1  
Old March 29, 2008, 12:03 AM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 2,558
Default Obama, Clinton, McCain, and marketing!

When you watch or read the news nowadays, it's impossible to avoid the latest news on Obama vs. Clinton vs. McCain...

It's everywhere!

Anyway, what I wanted to get at is that you can learn a lot about marketing by watching the political process - no matter which candidate you support (or if you support none at all)...

Think of each candidate as a "product", and watch how they "position" themselves in the marketplace... Think - what is their "USP" ("Unique Selling Proposition")?

One thing I've noticed is with Obama... How can someone with relatively little political experience (compared to almost everyone else in the Democratic or Republican primaries) do so well?

I'm sure there are many reasons... But one reason, I think, is that he presents himself as something NEW...

His "message" is that he isn't "politics as usual" ... and that message sounds New...

And he backs it up with reality too. I think most of his funding comes from individuals (through the internet), rather than via lobbyists - and that's something "new". And of course, he never stops reminding people he wants "change" - i.e. to stop the "old" ways, and bring in the "new"...

Everyone loves "new" things (hence the word "news")... Our curious human brains are "wired" to love anything "new"... But sometimes not TOO "new" (since many people are afraid of things that are too "new")...

One political commentator and strategist I read from time to time (Dick Morris) says that Clinton's positioning herself early on as a kind of "return" to the Bill Clinton presidency was a mistake - since it positions her as "old". It makes Obama's contrast as "new" even sharper...

Anyway, just an observation on the election. I think it will become even more interesting once the general election really gets under way (whoever the Democratic nominee is - assuming their campaigns don't murder each other first!)

- Dien

Last edited by Dien Rice : March 29, 2008 at 05:50 AM. Reason: speling corekshen
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 02:36 PM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.