SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > Original SOWPub Forum Archive
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

 
 
Thread Tools Search this Thread Display Modes
Prev Previous Post   Next Post Next
  #3  
Old November 25, 2000, 03:10 PM
Dien Rice
 
Posts: n/a
Default Here's what affects direct response rates....

Hi Julie,

Here's more information I've dug up which might be relevant to your observations....

I thought that Joe Sugarman (a very successful direct response marketer) mentioned this sort of thing in his book, "Marketing Secrets of a Mail Order Maverick".... So I spent some time trying to find it in the book, and finally found where I read it.... :)

Here's what Joe Sugarman says....

I have found that direct response rates are lowest in the months of April, September and December -- in that order, with April having the lowest rate.

["Marketing Secrets of a Mail Order Maverick" by Joseph Sugarman, p. 251.]

Joe Sugarman goes on to say that he doesn't *really* know why those months had the lowest direct response rates, but he gives a theory....

His theory is that these months are the biggest retail months, and people are distracted....

April for Easter, summer, vacation, and the garden.... everyone's outside enjoying the warmer weather, rather than being inside watching TV, reading magazines, or surfing the 'net....

In September, the kids are going back to school and many people are focusing on buying all that you need to start the school year again.

And December because of Christmas, though Joe Sugarman says that direct response marketers with quick response times still see reasonable sales in December.

Joe Sugarman goes through many other factors which can affect direct response rates.... including economic factors (recessions versus boom times), the effect of major events and even the actions of the President in times of crisis! It's a great chapter of his book....

My feeling (based on what I've read various places) is that in general, if people are being distracted by other things, then they're less likely to be reading the magazines, or maybe even generally surfing the internet, to be motivated by direct response....

Some distractions are the big retail months, big events, and even big tragedies (like the shooting of John F. Kennedy, which according to Sugarman saw some of the worst direct response rates ever)

I hope that helps Julie with your observations.... Perhaps fewer people are online due to distractions?

Dien Rice
 


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are Off
[IMG] code is On
HTML code is On
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 04:08 PM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.