SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > Original SOWPub Forum Archive
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

Thread Tools Search this Thread Display Modes
Prev Previous Post   Next Post Next
Old November 26, 2000, 11:25 AM
Bob Beckman
Posts: n/a
Default Re: How do I get products in small retail stores?

Thomas -

Sounds like a great opportunity for you. I've worked extensively with small retailers in the past and would recommend you send a postcard mailer, followed up with a call to your target market. The postcards are cheap to mail and will be read, since they don't need to be opened and everyone is curious enough to glance at the front and back of the piece.

On the mailer, create a grabber headline and first sentence, briefly extoll the benefits of your product and ask the retailer to call you back at your number or email you for more info.

Those that call or email are somewhat qualified prospects and you can set an appointment from there to demo/show the product.

Then, systematically (i.e., by neighborhood, city area, etc.) call back those who don't respond, ask them if they received your mailer, and set an appointment with those showing interest. If you focus on geographic areas, you can jockey appointments and minimize wasted time.

It's been my experience that dropping in on merchants is an inefficient way to make a sales call, as often the decision maker is not in or is busy, so you've wasted your time and interrupted the merchant, looking like another peddler out to bother him:-) On the rare occasions that you meet the owner, if they have time to talk without an appointment, then they probably aren't a prosperous business!

This process worked for me selling real estate seminars and racks of motivational materials. Hopefully, it can work for you as well.

Good luck in your venture!


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are Off
[IMG] code is On
HTML code is On
Forum Jump

Other recent posts on the forum...

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

All times are GMT -4. The time now is 04:06 PM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.