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Good Advice Gina...
I agree with you. There are always opportunities to take one industry/business and split it in two. You're right--every business has customer segments that really aren't a good match with their current vendor/supplier and these customers are looking for a solution to their problems that their current supplier isn't solving. That's where a new business can come in and make waves. This advice may seem like something for a business to business type operation but it is also applicable to the business to consumer market.
Take care, Mike Winicki |
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