Items costing $200+ are assumably have lower conversion ratio than low ticket items $50-100?

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Items costing $200+ are assumably have lower conversion ratio than low ticket items $50-100?

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Guest Items costing $200+ are assumably have lower conversion ratio than low ticket items $50-100? August 11, 2003, 01:27 PM

Guest According to the extensive price testing done by August 11, 2003, 04:26 PM

Guest Hang on a minute... August 12, 2003, 07:31 AM

Guest Oops... I let go... August 12, 2003, 05:05 PM

Guest Re: Oops... I let go... August 12, 2003, 07:45 PM

August 12, 2003, 05:05 PM

Michael Ross (Aust, Qld)

Posts: n/a

Oops... I let go...

Seeing as Ben Suarez is a mailorder guy, I suspect his results are based on mailorder testing - space ads and direct mail pieces. And are based on price testing - where the sales copy stays the same but only the price changes.

Items sold via retail outlets (like Coke) would be a different kettle of fish.

Michael Ross

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