For Sale By Owner

Don ....

I was not taking away from what you said about the www.ezmls.com idea. I think it is a great idea as I mentioned. I also did not say Carlotta or I or anyone else does not have what it takes to sell.

I was just applauding her idea to do something with the FSBO market because even though that market has been there a while ... I have noticed an abundance of more FSBO signs popping up in this area and less "Real Estate" signs in yards. Matter of fact I was commenting on that the other day when I saw a copy of the "Homes By Owner Georgia" magazine.

You spoke of one thing you have learned ... and I am sure you have also learned that things change and we need to adapt to change.

I am also sure that it pays to do as you have said numerous times (and I agree with) to "keep your eyes and ears open to opportunity" because it is everywhere. I applaude Carlotta for having done just that. She saw a need and decided to fill it.

Ideas are a dime a dozen and we all know that. Now an idea acted upon ... that is worth a whole lot more.

That is one thing I like about you Don, you get an idea and you act on it. And then you freely share your ideas to others who hopefully decide to do something ... either with your idea or some other idea.

None of us corner the market on ideas or opinions ... the great thing is that there are so many to grab ahold of and do something with ... be it our own or someone elses.

Randy Sutton

out a "Market"....there is
> ALWAYS ROOM for ME!

> My very first venture...offering burglar
> alarms to home and business owners. I was
> told by every one who knew me
> that..."There's ALREADY a burglar alarm
> company around every corner and behind every
> bush!"

> I thought, "So What! There's ROOM for
> ME! And sure nuff...in 3 yrs I had 17
> employees and the largest alarm co in the
> North Shore of Chgo.

> "Non-experienced" people
> "build boogie men in their minds".
> They "Think" because it
> "seems like" the market is
> "saturated"...it probably is...and
> they "tip toe" into the market
> with low prices and sure nuff...in a few
> months or a year they're out of biz.

> People like "me"...take a look at
> the market...decide what I want to charge to
> "make it worth MY while"...put
> together a "package" and go out
> and sell the heck out of it.

> Example;
> I just finished my 3rd town (Ashland,
> oregon)...creating a "Restaurant Menu
> Guide" placed in hotel lobbies.

> I got 28 restaurants to pay me $790 to be in
> MY book.

> When I went to the first hotel to get
> permission to place MY Menu Guide in their
> lobby...the Manager pulls out a book from
> behind the front desk and hands it to me.

> It's a book of MENUS.

> Did I say, "Well...by golly miss
> molly.... somebody has ALREADY done a
> "Menu Guide" in this here town...I
> guess I better not even tryto do
> another!"

> Heck NO!

> I put MY sample guide on the desk in front
> of him and said, "HERE'S a "Menu
> Guide"! Look what THIS has in it
> AND...notice ALL the full color photos
> AND...notice (this)....AND...notice (this)
> ...MINE is 10 TIMES better looking and it
> includes things the other doesn't!"

> I then said, "Would you let me place MY
> Menu Guide in the lobby?"
> To which he said, "Yes!"

> I then asked him for a copy of the existing
> Guide and I proceeded to sell 80% of the
> restaurants in that book.

> "Competition"..."Saturated
> Market"...I "THRIVE" on
> these!

> If nobody was doing what I'm doing...I'd
> wonder whether there is a market for what
> I'm doing.

> Carlotta....a "saturated" market
> means;
> "People without intestinal fortitude
> will NOT try to enter! Only people with
> "IF" will go in and...more than
> likely...make it go!

> And PLEEZE....if you put a FSBO site
> together...DON'T "give it
> away"....just because you feel
> "low price" will get you business.
> It probably will...in the beginning. Then it
> comes time to ask yourself...could I be
> making more money busing tables?"

> Proudly CHARGE for your service! And give
> people REASONS WHY they should pay your fee!

> Don Alm




What are you doing to "GROW" & "PROTECT" your biz?