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Tom.. Re: For Sale By Owner
Tom,
You wanna play in the FSBO market? #1) If you hurry, you can secure the domain www.FSBO-Sidney.com #2) Start promoting the heck out of it. #3) Get some "FSBO-Sidney" business cards printed and get 'em out ANYWHERE you can. (Building supply companies are GREAT) Just my 2-1/2-Cents worth. Pete My site got me a call from St. Pete, FL last week. We're "negotiating" the price right now. > I would suggest adding more value than just > a website. > About a month ago, there was a bit on TV > about a Melbourne couple that had started up > a For Sale By Owner company, offering a > complete service to potential sellers. > They supply assistance, a check list of > things to do (get 3 realtors to look at your > property to price it, make sure you have a > legal contract before advertsing etc.) > They supply a large professional coroplex > For Sale sign, web site with pics etc. > The complete package goes for $995. > Don't underestimate the fact that the > average person is clueless and does not know > the best way to sell their property. An > agent is generally the path to least > resistance. > The story was news worthy enough to make it > on Prime Time TV. > It is always better to offer a complete > package. > It dramatically improves the value of your > product, allowing you to charge more. > Most people that are thinking of selling > look thru local papers to price similar > properties etc, so this would be the ideal > place to place an Ad. > Also, if you can add value that a real > estate company can't easily do without > getting in outside help, such as Virtual > Tours, that's a bonus. > I just sold my property without an agent and > created my own virtual tour. It generates > interest to passerbys when you have the URL > on your For Sale sign. > Depending where you live, it can be > extremely difficult to sell Realtors the > idea of joining your portal, if you go that > way. > See this forum at Slashdot where they > discuss selling a listing database to > realtors. > > http://ask.slashdot.org/article.pl?sid=03/08/06/2043214&mode=thread&tid=126&tid=156 > To list realtors on a portal, in my > opinion, will depend whether you live in a > large city that has a competitive market. In > Sydney you would not have a hope in hell of > creating your own Real Estate portal that is > viable. > The Real Estate agents are virtually all > locked in with major portals like > http://realestate.com.au It is too late for > that. > If you would like a few pointers in Virtual > Tours as an extra bonus for a Sale By Owner > website, feel free to drop me a line. > Check out my site too if you like: > http://insideouttours.com Good luck. > Tom B. |
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