experiment - can I track this?

Hi Rick,

> Using a different code for each product is
> one way to do it. And John Reese says it's
> worth it. He says you should track
> *everything*.

I've become a believer in this too. Once I started looking more closely at the tracking data, I became surprised by what I saw. Knowing as much as possible definitely helps you to market online more effectively.

> Just don't lose site of the
> goal (like I did). I got so busy putting
> tracking links in place that I forgot that
> tracking is worthless if your message is in
> front of the wrong market.

Well, at least once you have a "system" of tracking in place, you can tweak and experiment with things, and see what kind of effect it has on your sales.

By the way, there's also a wealth of information in your log files.

My web site provider used to delete the last week's log file, whenever a new weekly log file was started.

After talking to my web site provider's help personnel, they now rename last week's log file, so last week's log file persists for a week before it's overwritten (so I have time to analyze it).

If you're not analyzing your web site log files, I recommend you start to analyze them. The information of how people are using your web site will help you to make your web site better for your customers (and more effective too).

- Dien Rice