Stretching

Maria,

Man, human nature is a tough nut to crack.

Those starting out with a new / pre business venture find it very hard too see the obstacles that lie ahead, and thus, they are very tough folks to sell preventative business tips, concepts, and the like to.

It's the same with marriage. Most folks don't think that their marriage will ever be on the rocks, so they don't listen to those with good marriages or buy the "insights to a successful marriage" that is even available a local bookstores.

It's the same with health care. Most folks seek help...after the trouble starts.

So, the folks you are looking to market to don't even know what they don't know.

There are some ways to approach the situation, but I don't believe that was the actual issue you brought up. Sorry for my rambling, and on to the issue...pricing.

I will just shoot from the hip.

If I look back on my early years, I wouldn't buy articles for a dollar, or pick 6 for 5 dollars.

I would have probably reviewed the choices, and I think you mentioned "over 200" articles, and would probably have walked away. It would be like buying a day timer, a page at a time. Sure, I need all the days in the year, but I wouldn't buy them in "weekly" increments. But I would buy them in a package. Maybe it's just me, but the dollar version doesn't work in my mind.

With that many articles, I would group them into categories, and create topical e-books from the get-go. Then as folks buy them, back-end the other books over time.

You mention, "give them some things that can help, and build relationships with them as they grow their business". Maybe the articles would be better used for the "giving" side, with each article ending with, "This is one of a series of business savvy topics you will find in the expanded version available at whatever.com"

Anyway, I would be the kind of guy that would spend money for the book itself, and not the individual chapters.

As far as the actual pricing, that would depend on my level of trust and knowledge of the author.

For some, I would pay a lot for their stuff. An example is Marty Chenard. Why? Cause he delivers. I won't mention those with whom I wouldn't ever buy anything from again, even if it was at the .99 cent store. Sad to say, but there are a lot of those guys out there.

Regards,
John Palma

P.S. For those of you who know me through the Las Vegas Business Secrets Newsletter, it is due to be back on track in September.

I started a new "real world" (not internet related) business here in Vegas that completely consumed me. The September issue will explain everything, in step-by-step detail. Sorry for not communicating with all ya'll for the last 4 months.


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