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  #6  
Old August 24, 2003, 10:17 PM
Ankesh Kothari
 
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Default Re: Stretching

5$ for 6 articles? Who would buy? Firstly - the teaser for the articles have to be solid to sell single articles. Or no one will buy single articles.

Its way better to compile 3-4 to 10-12 articles (depends on article size) into booklets and sell them.

But dont devalue yourself. Charge higher. If you want some truck driver who wants to open his business as a client than charge a low fee. If you want some fortune 1000 company to hire you - charge a high fee.

Even if your content is top class - but you charge way low - you wont get hired by big companies.

=======

Secondly try something like harvard business review and comic strip writers and many other writers do. Charge per 100 copies. Harvard charges 400$ for 100 copies of 1 article. But thats because hbr is now a very well known brand.

Some small time comics charge 10$ for 100 copies. And give a special rate to newspapers and magazines. You cant expect a newspaper of circulation of 10000 to pay $1000 for just 1 article especially if that newspaper doesnt earn much.

But if you use this tactic of mass copy liscense - you will have to see that your articles are top notch. That your articles do provide information. You cant just write articles to sell your services then. You will have to write them to educate people.

============

If you do have 200 articles - you should look forward for publishing a newsletter. A paid newsletter. Just rehash your old articles - update them to reflect todays world. Change a few sentences - add a few new stories. And publish a monthly newsletter.

And if you cant seem to write a newsletter with enough unique content every month - you can always joint venture with some other coaches and ask them to contribute a few articles.




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