Multiple Sales Letter question

> I have three main sales letters on my
> site...
> One is for a Trading Course and one is for
> 1-year coaching AND one is for a Special
> bundle(for both).
> Is this a bad idea? I realize that sales
> letters and web-sites need to be focused but
> I like to offer a variety of choices. I felt
> that I could emphasize each on a separate
> sales letter. What is the opinion of
> experienced marketers here?

Not really. Depends on if the products are related. If they are related - keep a same website. If they are not - have different websites. If in doubt - have different websites.

Take a look at some of the publishers sites (eg jimcollins.com mrfire.com). If the books and magazines are related - then the publisher just makes one site. If the magazines are not related (rodale) - diffrerent magazines have different websites - but they are all featured in rodale.com too - like an about us page.


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