email strategy tips

To Bob, yes that is it. He really focuses in the fact that in the near future the web will be only one of many channels to reach buyers. We will have many more digital devices like cell phones, mobile phones, refrigerators, etc.. which will have web access.

How do we reach buyers through those devices? I don't know, Gordon please help!

A key point I think he suggests is that we must provide information first and products second.