Gary Halbert saint or sinner?

John,

I happen to agree with you 110%...and no one
admires good marketing more than myself.
But there are some things that are more
important than marketing and money.

Just because it works...doens't mean its right.
But I know that "right" is a relative word.

David Frey
Marketing Best Practices Inc.

> Your comment sort of sparked a need to speak
> up on this one.

> You said, "You may hate his style but
> it gets results."

> I'm probably going to be the lone ranger
> here, but it seems to me this kind of
> philosophy has done more harm to society
> than good.

> I am well aware of Gary, as well as Dan
> Kennedy, and have had the opportunity to
> study their materials and such.

> But I hope I never lose my perspective that
> "the end never justifies the
> means", which is what your comment
> seemed to be saying.

> Sorry, but I don't believe it does. To me,
> there is more to life and business than what
> I see in the lives of Gary and his
> newsletters.

> Do I read them? Yes...but at arms length.

> Do I learn? Yes. But I miss a lot due to the
> style.

> I am many times saddened in my spirit that
> the tools used by Gary is so gutterish.

> Even the email address of NoSexGary@ is not
> necessary.

> You said. "Gary creates a copy-writing
> car-wreck that you just have to slow down
> and gawk at."

> "Gawk At"...I rather pity the man.

> You said, "And your opportunity to have
> meaningful impact will be in direct
> proportion to your willingness to
> offend".

> I believe the tally will show that folks
> like Bill Myers, Jim Rohn, and others in
> those camps have actually had more
> "meaningful impact". And they
> deliver without the "trash talk".

> Life isn't just measured by the
> "impact" we have had, but rather
> it is the impact we have had measured
> against the impact we could have had.

> But, as in all things, that's just an
> opinion.

> Regards,
> John Palma