email strategy tips

Garth-

Thanks for the clarification on the book title.

Rick and Gordon - great exchange. To me, your discussion in this thread points out that your fulfillment systems must encompass what the customer really wants. An ebook downloaded immediately or a hard copy book in a day or so. Autobots or real people.

Gordon has a good point in that fulfillment can be outsourced almost as easily as using an autobot system. However, to be fair, fulfillment houses are often prone to error as well, requiring soothing of angered customers (a.k.a. Marge Simpson:-))

Re ebooks, I've read a lot of disgruntlement from customers trying to print out ebooks like MYSS or MYKS that run to the hundreds of pages. It seems that lots of people want to read and reread the cogent points and, indeed, underline them.

So, you're both right depending on what it takes to keep your buyers happy. Either can be done fairly remotely, but neither is the holy grail.

Anyway, your VS series certainly promises to be a great one! Looking forward to it.

Bob