If your ads aren't effective maybe they don't offend anyone...

It's very important to write your ad copy the way you would talk, and I don't know many people that talk totally PC. And for those that do it would make for some pretty dull reading, doncha tink (yes, I know it's misspelled...is "misspelled" misspelled?).

Yes, Gary Halbert goes a bit too far sometimes but this works for him. It's important to stand out in your ad copy and what better way than to raise an eyebrow or two. I'm not suggesting you try to offend, of course not. But what I'm saying is if your message is best relayed with a certian catch phrase, funny cliche, or slang, don't worry about Grandma and Father Bill being offended, rather, be happy that you got most of your visitors to keep reading.

I personally skim most sites because of their cookie-cutter-like ad copy 'cause it's just dry and dull. But, when I come to a site that speaks to me through their typed words I read it and enjoy the read. What a good way to make a sale, have the people enjoy reading your copy. When was the last time you enjoyed reading ad copy?


Bulletproof Protection For Your Clickbank Product