Taking web orders via phone instead of via shopping cart?

Gary Halbert writes what he knows about. He could be right that you could get more orders. A lot of people are still a bit uncomfortable about ordering things online.

There's this idea that your credit card is safer if you order by phone. I don't know if it's true. I think your credit card can just as easily - if not more easily - be stolen if you order by phone as over the web.

Of course, when ordering products, simply be cautious - either over the web or by phone. Check out how trustworthy is this person or web site. In some cases, you can get an idea. (For example, Sowpub.com has been running for over 3 years now - so you know that this is a trustworthy operation.)

While what Gary Halbert said may be true, there are advantages to an all-web-based business. One big advantage is that everything can be automated.

Create or obtain the rights to a downloadable product (such as software or an ebook). Create a web site that will sell it. Then generate traffic - such as through search engine positioning or pay-per-clicks or through affiliates. And voila! You have a fully automated money-making machine.

Of course, some of these money-making machines will only generate a few dollars every month, while others will generate thousands every month. It depends on a whole lot of factors - the size and passion of your market, the strength of your whole sales message, the appeal of your product, how much competition you have, and the amount of qualified traffic you can direct to your web site.

Offline you can have a fully automated business too - but you still have to employ others to help you do it. In my mind, that makes it a little more complicated to do things in a fully automated way, but it's still doable.

I think which is better depends on who you want to reach. Some markets are easier to sell to online than others!

For example, if you want to sell cars - cars sell better offline than online. You can test drive a car offline, that's pretty hard to do online!

On the other hand, software targeted at niche markets is probably much easier to sell online. People can try out a trial version, something which they can't usually do if it's sold offline (due to the higher costs).

So which is better depends on the product you are selling and your target market.

- Dien Rice

As a seller of hard goods, my basic business model is mail order. Orders come from my catalogue order form, telephone sales, adverts and my web shopping cart. Some of my older customers write me once a year and reorder, with a personal handwritten letter.
Many people will look at my web site and then phone me to make the order. They dont trust the internet. Some of them happily fill in the form, safe in the knowledge that they are on a secure server. I doubt they give much thought to what happens to that number once it is in the secure server database. Anyone can buy a secure certificate and take credit card numbers.
Whichever way someone chooses to order, I offer to supply on a nett seven day invoice, in case they do not want to give a credit card number out. This implies a trust in your customer, I almost never get burnt by one off purchasers. I have seldom seen this offered by info product sellers. I guess they fear buyer remorse.
Cutting off a sales channel based on a theory is just daft. The more ways of purchasing you give, the more you sell.

Slightly related is who the buyer is. I also wholesale to retailers, and despite my best efforts these guys will not use the internet to order or look at product information. Even emailing product data is pointless. They want a fax, that lands on their desk or counter, even though an email would give far higher quality. I've seen the same thing happen to other retailers who try to set up online ordering for their retailers.




Weather instruments by mail order