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Old September 11, 2003, 09:15 PM
Ron Ruiz
Posts: n/a
Default Re: I offer both

I offer both kinds of ordering for a $400 course I sell to a niche market.

For that kind of money I mind picking up the phone :-)

Some people want to talk to a real person before investing that kind of money and others don't care.

I find that it runs about 65% who order online and about 35% who order by phone.

In my opinion if you don't offer both you are losing out on some sales.


> Hi,

> Today I read one of Gary's letters and it he
> said we should accept telephone orders only.
> The reasoning was that prospects are more
> willing to give credit card information over
> the phone than enter it into a
> "shopping cart" online.

> Personnally it's just the opposite with me.
> I detest talking to someone (who usually
> these days has a heavy accent) saying my
> name is:

> "Boyd Stone"

> "Wade Sonn?" they usually reply,
> or something close to this.

> "No, first name Boyd, that's B - O - Y
> - D, Stone S - T - O - N - E."

> "V - O - I - D, S - T - O - N -
> E?"

> "Er, No," I say, "B as in
> 'Boy,' O as in 'Oscar'" ... etc., etc.
> Then I'm dreading getting to our street
> address, which is on Drover Circle.
> "Grover Circle?" they say.
> "No --sigh--, D as in
> 'doggystyle,'" ... [I get less
> Christianlike the more irritated I get]
> etc., etc.

> Given the above I love typing all this stuff
> into a web form. I know how to check the
> security of the order page and I always
> check to make sure I'm still at
> or wherever before I hit 'Submit.'

> But that's just me. Would most prospects
> rather place a phone order than an online
> one? Is there any data about this?

> Thanks in advance for all replies!!

> Best,

> - Void Sonn I mean Boyd Stone

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