Taking web orders via phone instead of via shopping cart?

As soon as Gary H. said, "Take all your orders
over the phone" it was obvious that he didn't
know what he was talking about.

Okay, before you guys freak...let me explain.

If you're selling high priced products (which
I do) its important to allow that option. In fact,
on one of my JV sites, I don't even allow an
online order. They must give me their information
so that I can send them a series of sales letters.
(I do this so I can use a credible expiration
date for my offer and to create a more effective
sales process).

BUT...a large percentage of my sales come
through my affiliate program and the moment you
allow orders to come through that cannot be
electronically tracked (i.e. by fax or phone)
you undermine your affiliate program and your
affiliates and...

...it won't be long before you don't have an
affiliate program.

And for those who don't think that's a big deal,
having an active affiliate program can mean the
difference between making $10 a month and $10,000
a month.




Who is this Guy?