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![]() Rumour has it, Gary's first piece of internet advice was something like... "To sell online, you have to get people offline."
In other words, use online as a lead generation system. To get the prospects' name, address and phone number. Another successful marketer followed that advice. Placed a ten word ad. Ten days later they had sold $55,000.00 worth of products. The ad was a classified ad placed in the online classifieds on AOL (I believe it was AOL). And gave a phone number to call for more information. Those who called left their name and address and were sent a sales letter through the mail. The year. From memory. Was 1992. Eleven years ago. So Gary's advice was valid. Valid then and valid today. Depending on the market. Obviously no-one is going to call LA from NY to order a $15 eBook. Might happen. Probably not likely. So the "use online to get them offline" technique would be product/market specific. Instead of a be all and end all technique. Michael Ross Offline. Online. Make Money Both Ways |
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