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Old September 12, 2003, 03:33 PM
Ankesh Kothari
Posts: n/a
Default Problem solved

> BUT...a large percentage of my sales come
> through my affiliate program and the moment
> you
> allow orders to come through that cannot be
> electronically tracked (i.e. by fax or
> phone)
> you undermine your affiliate program and
> your
> affiliates and...

> won't be long before you don't have an
> affiliate program.

One lady solved this problem... using a very simple tactic.

She gave a special code to all affiliates. Those affiliates would give that code to their prospects (in sales letters or ads or whatever).

This code would work as a coupon. Everyone using that code would receive free shipping.

When a prospect would call to order, he would usually give the code to receive free shipping. The person taking the order would write down the code which would later be tracked to its affiliate. And the affiliate would receive the commission.

Simple yet trackable. And it boosted the sales too - many people ordered to receive the free shipping offer. Less procrastination.

More problem solving Wisdom

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