Where are the posts about the 2 1/2 day

Boyd -

I did some testing for Karol on earlier versions of MyDigitalDelivery. (Still haven't installed the latest version - but I will soon.)

It was pretty easy to install and use and Karol got the changes and bug fixes implemented pretty quickly. In short, I would recommend it.

> The transaction is as secure as any normal
> PayPal transaction, would that be right? And
> your script is protected on the server as
> much as possible, correct?

Correct me if I'm wrong Karol, but my understanding was that MyDigitalDelivery was actually *more* secure than a normal PayPal transaction because most transactions don't use the IPN feature whereas MyDigitalDelivery does use it.

> Could I look at a sales page for a product
> being sold using the "choose your
> price" method?

You can visit http://www.tarheelmama.com to see how I'm using it for my wife's e-book. You better check it out quickly though because I will soon be changing the whole letter including the "choose your own price" feature. We're going to a fixed price for now but that has *nothing* to do with MyDigitalDelivery. (In fact, what we may do is test a "choose your own price" scheme against a fixed price scheme at some point in the future.) In any case, you're welcome to see how we implemented it there.

Rick Smith, "The Net Guerrilla"

Hi,

Rick, thanks for that! The marriage book sales letter was excellent and I liked how you worded the "choose your price" offer.

I wish I was brave enough to ask what conversion ratio you were getting with the "choose your price" offer .......

Thank you again,

- Boyd

Boyd -

> Rick, thanks for that! The marriage book
> sales letter was excellent and I liked how
> you worded the "choose your price"
> offer.

I'm glad you found it useful. That letter was modeled on the "if/then" format discussed by Scott Haines in his now defunct newsletter. Scott, as you probably know, is no slacker when it comes to copywriting. He writes for Gary Halbert among others. I will be using a similar format in the rewrite. (The reason for the rewrite will become clear in a moment.)

> I wish I was brave enough to ask what
> conversion ratio you were getting with the
> "choose your price" offer .......

I wish I was brave enough to tell you. *g* Just kidding. I'll tell you the ratio - 0%. Now let me explain.

I learned (or maybe relearned) a valuable lesson with this project. John Reese and a lot of people talk about testing everything. So I spent *a lot* of time putting tracking links in for just about everything. (Took *waaaay* too long but that's beside the point.) Well, the day of the "rollout" came. I posted some links to the site at the ends of various postings both on here and on another marketing board. Then I sat back and waited for the traffic, the signups, and the sales. It never happened. In fact, the traffic was *extremely* low. Not the conversions. The traffic. I was amazed. I was hurt. I had *never* rolled out a project and gotten *no* sales and so little traffic. I couldn't figure it out. My wife was discouraged.

Then it dawned on me. You don't go to a marriage site looking for marketing information. And by the same token, you probably don't go to a marketing site looking for marriage information. *That* was why my traffic was so low. I was putting the message in front of the wrong market! (Halbert did a good job of explaining this in one of his recent newsletters.)

So... with that revelation came the revelation that the letter would probably need to be rewritten for the target market.

Well, that's the story. I'll probably post some kind of update (once I have the changes done and have something to report) here so we can all learn from the results.

Rick Smith, "The Net Guerrilla"