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Old September 26, 2003, 07:53 PM
Michael S. Winicki
 
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Default The Death of Email Marketing?

Interesting quote out of Dan Kennedy's latest newsletter...

"I am more convinced than ever that the use of e-mail for marketing purposes is headed toward extinction, with the single and sole exceptions of communicating with core, loyal, responsive customers who have given specific permission and with whom you have a very strong relationship, or somehow being presented to such customers of another marketer, with his endorsement. The broad use of electronic media such as e-mail and broadcast fax is being taken away, bit by bit, piece by piece. If your business is overly dependent on it, you are in trouble. If you do not use it carefully, in very limited and controlled circumstances, you are headed for trouble."

Your first inclination might be "What does Dan Kennedy know, he's an off-line guy". Well, the fact is Corey Rudl is a student of Dan's and Dan has spent time with him investigating the various e-mail delivery systems that will allow you to get your e-mail through. In the final anaylsis you can get much of your e-mail through at this point but "it must be neutered of a great deal of effective sales copy in order to get through the filters."

By the way Dan's monthly newsletter is a gem and I recommend anyone that has any interest in marketing to subscribe... www.dankennedy.com

Take care,

Mike Winicki


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