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I would call it the death of bulk mail ...
Mike,
Interesting comment indeed. For a direct marketer, you buy a mailing list and mail to the list. Due to filters, etc. it is now being suggested this is no longer a realistic option in the on- line world. (Interesting to see what happens to e-zine advertising rates.) Although I notice Microsoft and Yahoo want to carve out exceptions for themselves. (I am referencing the exception created in the new California anti-spam legislation allowing providers of free e-mail boxes to send bulk mail to their subscribers without requiring proof of prior consent and a pre-existing commercial relationship.) It also substantiates the approach of people like Frank Garon and others, who are advocates of permission based opt-in e-mail marketing, using relationship strategies to create customer loyalty. Kind regards, John Glube Toronto, Canada The Art of War, Internet Marketing And You |
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