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Old September 28, 2003, 05:14 AM
John Glube
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Default I would call it the death of bulk mail ...


Interesting comment indeed.

For a direct marketer, you buy a mailing list and mail to the list.

Due to filters, etc. it is now being suggested this is no longer a realistic option in the on- line world.

(Interesting to see what happens to e-zine advertising rates.)

Although I notice Microsoft and Yahoo want to carve out exceptions for themselves.

(I am referencing the exception created in the new California anti-spam legislation allowing providers of free e-mail boxes to send bulk mail to their subscribers without requiring proof of prior consent and a pre-existing commercial relationship.)

It also substantiates the approach of people like Frank Garon and others, who are advocates of permission based opt-in e-mail marketing, using relationship strategies to create customer loyalty.

Kind regards,

John Glube
Toronto, Canada

The Art of War, Internet Marketing And You

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