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Gordon Gekko - Great Guy or Ghoul?
I've been meaning to reply to your post for a while (sorry for the delay)...
> But what about our friend Gordon Gekko?
> Because the entire Gekko thing is about
> gaining an advantage for making profitable
> stock market decisions -- and the Forbes 400
> examples are not -- do you think this can be
> effectively used in a sales letter as well
> ... or do you think most people will be
> turned off by the illegal tactics Gekko uses
> to achieve his goals?
Hmmm... I'd be wary, I think...
I think among financial types, they'd probably see Gecko in a mostly positive light. But I'm not sure if "Joe Public" would see him the same way! He might see Gecko as representing all that is evil about making money and finance!
I don't have a good feel for it... Perhaps it could be a good idea to talk to several people who you feel would fit into your target market. That could help give you an idea of what the average person thinks.
In my case - I'd see it as a positive, because I find Gordon Gecko a fascinating character. However, I'm not sure that most others think the same way!
Not sure if that helps, but anyway... Any excuse to talk about Gordon Gecko is a good discussion to me. ;)
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