High Impact Marketing Solution

[Dien Rice]

Originally Posted by Millard Grubb

Yes, it is lumpy mail, but with a difference.

I research my target and send them something specifically geared to them and THEIR interests. I also make sure it is NOT some "token" or "throw away" item. This is something that is impressive!

In the case of the Internet Guru, I sent him 42 pounds of material he could use to run his business.

Hi Millard,

Thanks for the explanation!

You're right, with "lumpy mail", it's often some sort of "token" item... Designed to get attention, and "link in" to the product somehow, but not to necessarily have much value in itself...

It's a little bit like a "lumpier" version of sticking a coin or some other object to the corner of a letter... Which helps ensure it will be read. (Robert Collier used this technique decades ago... Gary Halbert called these "grabbers"...)

But... I would think that using this idea for something of real value to your prospect would multiply its power immensely. Thanks Millard, that really is a great idea...

This is certainly a good way to get the attention of local businesses - because few people do this!

Cheers

Dien

Originally Posted by Dien Rice

Hi Millard,

Thanks for the explanation!

You're right, with "lumpy mail", it's often some sort of "token" item... Designed to get attention, and "link in" to the product somehow, but not to necessarily have much value in itself...

It's a little bit like a "lumpier" version of sticking a coin or some other object to the corner of a letter... Which helps ensure it will be read. (Robert Collier used this technique decades ago... Gary Halbert called these "grabbers"...)

But... I would think that using this idea for something of real value to your prospect would multiply its power immensely. Thanks Millard, that really is a great idea...

This is certainly a good way to get the attention of local businesses - because few people do this!

Cheers

Dien

Dien,

You are correct!

The value of my special packages are that I TARGET the prospect individually and create a package STRICKLY for that individual prospect.

It works beautifully for me.

Better than ANYTHING I have ever done.

Warmly,

Millard

Hey Millard....Gary Halbert recommended sending your Sales Materials by FED-EX in a Box. Got past the "Office Sorter" and into the "boss's" hands every time.

Also...the thing that got Bill Myers into the BIG TIME was when he heard Gary was having one of his expensive Marketing seminars. Bill made up a Video especially for Gary, with Gary's Name on the Cover. Gary watched the Video and called and invited Bill to be a Speaker at his seminar.

With the ease with which DVDs can be made nowadays....you could make a special dvd for each Major Client you'd like to get.

Don Alm

Originally Posted by Adman

Hey Millard....Gary Halbert recommended sending your Sales Materials by FED-EX in a Box. Got past the "Office Sorter" and into the "boss's" hands every time.

Also...the thing that got Bill Myers into the BIG TIME was when he heard Gary was having one of his expensive Marketing seminars. Bill made up a Video especially for Gary, with Gary's Name on the Cover. Gary watched the Video and called and invited Bill to be a Speaker at his seminar.

With the ease with which DVDs can be made nowadays....you could make a special dvd for each Major Client you'd like to get.

Don Alm

Don,

I am doing better than that....

I custom-make each package I send...

I get almost 100% callbacks... then it is up to me to close them.

Cheers,

Millard