Yes, Gordon, you got me....

on the Elmer thing.... :)

That was pretty good!

You really do share GREAT information.... What I've discovered is that it really pays to pay a lot of attention to what you say.... :)

> You FORESHADOW the buy. Some NLP types like
> to say EMBED, and the old world Elmer
> trained call it close early, close often
> transfer ownership...plant the seed of
> desire.

Actually.... I have experimented with a type of "embedded command" sometimes when I post a message here at Sowpub.... You should always be experimenting when you post a message, that's my view....

You can learn a lot.... :)

> I was listening to a new CD the other day by
> Gordon Alexander while I was washing and
> waxing my car.

> The sunlight sparkled off the light blue
> hood of my pride and joy, the 77 Ford Escort
> Wagon...

> BLAH BLAH BLAH....

> THEN Order your Alexander MINT Replica of
> this classic and I'll throw in the CD, the
> same one as I listened too....

You're right!

That's an excellent technique.... :)

> Pay attention to those 2 minute direct
> response ads. Look for FORESHADOWING in
> Internet advertising. Some people, as
> Michael Ross pointed out not long ago, like
> to foreshadow a new product intro with a
> little education...

Gordon, I'll be paying more attention to them.... I did go through a stage when I was taping some of the 30 minute infomercials late at night here in Australia. Mainly the ones by Kevin Trudeau, to understand his techniques (they clearly work, because they were repeated over and over.....)

But then he got in trouble here (for false claims -- same as in the US, I think, he claimed that everyone has a photographic memory, but he couldn't prove this claim).... and the ads have now disappeared here....

But I haven't paid too much attention to the short direct response ads.... Thanks for taking the time to post a message on your suggestions, I'll check them out too. :)

> Now, after I get Rick Smith The Net
> Guerrilla to make a Who's Who, I'm going to
> have him and I do the BEST OF ELMERS...

Hehehe.... :)

I'm looking forward to the results of your joint venture with Rick Smith, I think it will be great!

Dien Rice