how to set up a coffee news layout ?

Actually you really don't need to do any research at all. Get a copy of the competition - all you need to know is probably on the publications itself. It is easy to find what to charge.

Get yourself a graphic designer and create a few samples. Then get a list of establishments that will agree to display your paper. Then take that list and and see if anybody will buy.

Have the local copy shop create them on their digital printer. It will be more expensive than using a duplicator but you are not paying the franchise fee or monthly 'royalty' fee either.

If after a few months it looks like it will be profitable and you like doing it then you can get a fancy duplicator, accountant etc.