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Re: bland selling sites
Quote:
On sales pages with lots of text, to my understanding, many people have tested video or audio on a sales page, and increased response. (That is, video or audio, along with text as well.) I think why that might be the case is that different people prefer different things. Some prefer to read text, others prefer to watch a video or listen to an audio presentation. If you have both, prospects can choose the format they like best! Having said that, I think a text sales page makes sense for those two products, because they are written products. So, people who will want to buy them I presume will like to read, so will be happy to read the sales message. As for me personally, I actually prefer reading text to listening to an audio or watching a video. That's because I can "skim" a text, and jump around, or re-read something easily if I didn't get it the first time. It's harder to do all those things with a video or audio (you can't skim at all, and the other things are a little more difficult). I can usually read faster than people can speak, so I find I can get through things quicker if I read. But I know many people prefer audio or video to reading a text (especially if you're tired!). Well, that's one person's opinion...! - Dien
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