SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old August 5, 2008, 09:19 PM
Posts: n/a
Default Love Me Or Hate Me Bitches...

There is a great lesson in marketing, PR and personal branding going on. Have you noticed?

A few days ago, McCain ran an effective ad painting fellow presidential candidate Obama as a celebrity -- not a viable candidate. In the ad he used the images of Britney Spears and Paris Hilton to create a mental association.

The ad -- deliberately controversial -- had EXACTLY the effect the McCain camp wanted. It was replayed over and over by thousands of news departments all over the world.

In case you missed the ad, here it is...

Today, Paris Hilton shot back in hilariously effective PR twist...

Take notes people.

Controversy sells. And in this case it sells Paris Hilton. Love her or hate her she is a marketing genius.

The dumb blond persona?

It's an act.

Some people get that -- other don't.

Love her or hate her. There is no money in the middle.

Aloha and much success,

Jason Cain

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~
Jason Cain was the orginal marketing blogger and ran from 2002 to 2007.

His newest MEN ONLY blog covering relationships, money and
personal power is coming soon...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~

Last edited by Goldblogger : August 5, 2008 at 09:33 PM. Reason: forgot signature
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | The Great Ideas Letter on CD | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Ausecuma Beats | Writer's Friend (software) | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

All times are GMT -4. The time now is 03:15 PM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.