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SOWPub Business Forum Seeds of Wisdom Forum |
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Something that STILL WORKS!
An "Advertising" program that STILL WORKS and has been working for one Advertising outfit for FORTY-FIVE YEARS....(www.communitysurvey.com) is;
"GIFT CERTIFICATES MAILED TO NEW MOVERS!" "Discount Coupons" have also been around for years (Val Pak, etc) however, because these coupons are usually mailed to 10,000 consumers (at a cost of 5cents ea) the discount is usually "mickey-mouse"....why...because the advertisers "don't want to give away the store". They're afraid if they give away anything "of Value", like "Free Pizza", "$25 Gift Cert", etc....they could be swamped. However...advertisers WILL make Good Discount Offers when the Certs are mailed to; 1) 100 2) New Residents Low number of Certs to NEW Residents, the BEST prospect to contact. So, this is why advertisers are willing to spend $1.50 per coupon (compared to 5cents) So...I would rather have 30 businesses paying ME $150 a month for 100 pieces of mail ($450 for 300 pcs of mail) rather than 30 businesses paying me $450, every 3 mos for 10,000 pcs of mail. Don Alm "50 Ways To Make 50K" http://www.midasreports.com |
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