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SOWPub Business Forum Seeds of Wisdom Forum |
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Long term vs. short term...
Quote:
When businesspeople take a "long term" approach, it "naturally" leads to a situation that is both good for them and for the customer. A long term approach usually means trying to make repeat sales to their customers. A customer won't buy repeatedly unless they are happy. So a businessperson with a long-term view will naturally want happy customers, so they'll become repeat customers. With a long term approach, the pressure is on the businessperson to make sure their customers are happy. It's win/win! However, when businesspeople take a "short term" approach, then there is more tendency to exaggerate, lie, etc. They're not thinking about repeat sales - just making the sale (usually a high priced one), taking the money, and disappearing. There is much less incentive to please the customer - since they're not aiming for repeat sales anyway. There's a bigger chance it will be win/lose. I think, as long as you take a long term approach, you'll "naturally" head in the direction of trying to please your customers. I think your chances of success are also higher, if you aim for repeat sales, rather than once-off sales. I believe it is a more "solid" approach to building a business... - Dien |
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