I'm placing an ad

Not bad, Jason but a couple of minor points:

1. The name of the company is difficult to read...it's blurry (kinda) on the left where the font seems to be squeezed or something. You might consider lightening the shadows to define the text or change the font to something more defined.

2. Dawn's picture. She's obviously an attractive person but that picture does not do her justice. She needs to smile openly (it is better for appearing approachable) and have better lighting as it is much too dark and loses a lot of definition.

Wish you all the best!

Sandi Bowman

Another minor point...

The benefits, etc. on the right -- you could make them easier to read by making them 'flush left' (and still in the right hand column) instead of centered, as they are now.

Also, to get the most out of your ad, see if the mag can do a a/b split-test for you so you can test 2 different headlines. -- You'd need another phone number though -- and maybe another url to make the test valid.

The mag probably can't do a test (or, more accurately, they CAN do it but don't know what it is, and/or it's too much trouble for them to think about). It would take you an hour to explain it to them, and they'd think you were crazy -- but still, it IS a great marketing move (the split test).

-- TW

Sorry to be a pain, but you increase the RESALE value of a product, not the resell value.

If you're using these colors in a mag, I'm afraid you may be in for a real shock when you see the actual ad in print. Especially the company name, which will bleed all over the place. Very hard to get a good register reading in a publication like this.

Pete