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  #6  
Old September 12, 2008, 04:13 AM
MichaelRoss
 
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Default My Suggested Changes

Jason,

Thanks for asking for feedback.

For mine... lose the photo of Dawn. It takes up valuable space you can use to Sell. Instead of asking me to visit a website to see Before and After photos, use those in your ad. B&A photos do more selling for you than words will - and people will believe them.

While it's good you have a headline, it is ruined by the big ass company name. Who cares? Final Touch doesn't help me. Instead... Call 555-5555

So the largest parts of the ad would thus read...

Got paint Chips & Scratches On Your Car? We Can Help
Call 555-5555


Then, in smaller text along the bottom where you have see before and after photos, you can have "Final Touch, automotive paint chip and scratch repair."

So...

Headline across top
B&A on the left under headline - call 555-5555 also under headline on right.
Under phone and along the right, the bullet points.

Website...

For mine... lose the bible quote. It doesn't Do anything. Is out of place. Fails the Who Cares / So What test.

The B&A photos are too hard to see. Too much glare / reflection. And only of the one car. Surely, you have others, considering you do all those dealers?

The blue link at the top on black background makes the edges seem blurry to the eye. Bad color combination. As is the blue links on red background for the side menu table cells.

Michael Ross
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