If you're Marketing non-prescription "supplements"... Stay away 25 Years in Prison...

Ankesh,

I'm sure you'll be more than prudent with your new venture (& successful!)

The only thing for a legitimate supplement company to worry about is not making extremely strong direct claims (cures cancer vs. full of antioxidants). Being in the functional beverage space myself, a good number of the considerations for supplement companies are the same for us.

The FDA has hinted that they may reexamine all functional claims for nutritional supplements, foods & beverages in the future but there are so many large companies with $ at stake if that happens, you'll be sure to hear about it.

Cheers,
Erik