SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Ordinary housewife makes $500,000+ a year in her spare time, using a simple idea, and her driveway!"

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #2  
Old October 12, 2008, 05:28 AM
Ankesh's Avatar
Ankesh Ankesh is online now
Senior Member
 
Join Date: Sep 2006
Location: Mumbai, India
Posts: 688
Default Re: I would change my "marketing efforts"

Quote:
Originally Posted by -TW View Post
Your marketing efforts produce 100 potential customers who CONTACT YOU, saying, "I'm interested, please email and/or call me."

Now -- what do you do? What's your immediate action plan? Do you do as the prospects request (call and/or email them)?

What if you discover they are unreachable and do not respond to any attempts to contact them? Even if your attempts are as inoffensive as, "you called me, and I'm returning your call."

What if ALL 100 are like that? -- year after year

-- TW

I would simply change the initial marketing approach. You may think that its hitting the prospects hot buttons and getting them to raise their hands. But its not doing a good job as the prospects go cold very quickly after raising their hands.

So as has been recommended to you before, try bribes and incentives. With your first contact.

Something to the effect of:

Call and book within 7 days - and you'll get a goodie for free.
If you book after 7 days, you'll still get our low low price - but no goodie.

Give a reason as to why you can give the goodie for free for only 7 days. This way, you won't get a lot of people calling you after 7 days and demanding a goodie.

Get the prospects to call "now" for a better deal. If you want, you could call the prospects who don't call you on the 4th day or so - to remind that only 3 days left for the free goodie too...
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | The Great Ideas Letter on CD | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Writer's Friend (software) | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 03:46 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.