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  #1  
Old October 22, 2008, 02:45 PM
MichaelRoss
 
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Default Use The Gary North Technique

Steve,

Thanks for mentioning autoresponders (AR).

Gary North - http://www.garynorth.com - once devoted his entire site to this very topic. Now it's in the Member's Only area.

When it was Free, the gist was... use the AR in your print marketing, no matter What you're selling.

Selling a car. Then use an AR...

Mercedeze 310E for sale. For complete details immediately by email, send blank email to [email protected]

The idea is/was to save yourself answering endless questions, getting stupid answers like, "I'll come around", and then dealing with no shows. This was, all the info was given in the email - and then - the serious people would call. And they could get your number either from the bottom of that email - or - by sending another email to an AR which would then deliver the number.

Of course, this means you are somewhat relying on a large portion of interested people having email. And could miss out on viable prospects because of this. So you'd need to weigh that up - but - it is worth testing.

Michael Ross
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  #2  
Old October 22, 2008, 06:57 PM
Phil
 
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Default Re: Use The Gary North Technique

Michael,

Here's an excellent Gary North learning freebie from a post awhile back, GJA approved...
http://www.sowpub.com/forum/showthre...ght=gary+north

Phil
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  #3  
Old October 22, 2008, 10:18 PM
sal
 
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Default Re: A New Lead Capture Page Concept Is Producing Excellent Results!

I agree.

Getting leads from offline sources is a great way to go. Once you get these leads, they should be funneled into an autoresponder series.

I would go so far as to say that if you don't have an AR, you don't really have an internet marketing business, because very few people buy on the first visit to a website...despite how dynamic your website might be.

You have to capture names and e-mail addresses if you intend to follow up, and unless you follow up, you're not likely to make much money.

Since you've spent all that time and money getting people to your website, it's well worth the effort to build an email-based relationship with your subscribers.

My own website businesses only started to take off once I figured out how to set up AR campaigns for them.

Best wishes,

Sal

Last edited by sal : October 22, 2008 at 10:27 PM. Reason: I reread my post and realized that I had forgotten a key idea
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